Arzberg is the perfect example of a plan that backfired – to impressive results. Allow us to explain…
Back in 1887, Queen Victoria was somewhat bothered by the competitive
nature of German-made products in Great Britain. In retaliation, she
passed the Merchandise Mark Act, meaning that products made in Germany
must bear an inscription that stated as such. The queen hoped that this
“Made in Germany” stamp would deter the public from purchasing foreign
goods…but she was wrong.
Instead, the stamp became a symbol of supreme quality. Arzberg was one
of the first porcelain companies to bear this mark, assuring that the
company became widely renowned for its award-winning designs and
brilliant porcelain as the decades progressed. Today, Arzberg’s Cucina
White dinnerware is still made in Germany with wonderful modern form
that fuses aesthetics, function, visual appreciation and practicality.
Cucina White Plate features:
- Made in Germany from porcelain.
- Timeless and combinable design.
- Microwave and dishwasher safe.